One shared obsession: A living strategy.
3 Bald Men – And the living strategy consists of the two brothers Johan and Jacob based in Copenhagen, Denmark with deep experience in strategy, people, story and film – We use visual storytelling to change behavior informed by our collective experience with companies like: Maersk, LEGO, Statsadvokaten, Novo Nordisk, DSV, Statsministeriet, GN Store Nord, - just to mention a few!
We are a companion of House of Transperience, a group of senior consultants specializing in leadership, change, and behavior in organizations.
Johan Frederik Krarup
Behavioral Design and Visual Storytelling
Johan has worked for more than 15 years creating behavioral change through visual storytelling. He is an experienced illustrator who uses his background as a Master of Arts in Philosophy to navigate complex issues.
Johan has previously worked with clients such as DSV, the Ministry of Justice, and GN Store Nord.
Focus areas:
Storyboarding
Visual communication
Visual behavioral design
Narrative structure
Jacob Oliver Krarup
Producer & Strategic Storytelling
Jacob has worked for 15 years on behavioral change through organizational storytelling, using film and copywriting. He has a background in HR as well as film production, a combination that enables him to integrate organizational perspectives into a storytelling context in behavioral design.
Jacob has previously worked with clients such as Maersk, Novo Nordisk, and the Ministry of Foreign Affairs.
Focus areas:
Strategic storytelling
Behavioral design
Activation formats
Creative direction
Our wider creative network
3 Bald Men – a companion of House of Transperience
House of Transperience is a group of senior consultants specializing in leadership, change, and behavior in organizations.
At House of Transperience, we design learning and transformation experiences that make it easier for people to develop, practice, and sustain new behaviors. We believe real change happens through lived experience, not just information.