One shared obsession: A living strategy.
3 Bald Men – And the living strategy is a senior collective based in Copenhagen, Denmark with deep experience in strategy, people, story and film – informed by our collective experience with companies like: IKEA, Maersk, Takeda, Arla, Skat, LEGO, Statsadvokaten, Novo Nordisk, DSV, Statsministeriet, Energinet, Lundbeck, GN Store Nord, Carlsberg, BBC, JDE Peet’s - just to mention a few!
Johan Frederik Krarup
Storyboarder & Visual Thinker
Johan is a philosopher-turned-illustrator, specialised in turning complex material into simple visual stories and live-drawn strategy journeys. He has more than 10 years experience working for large organisations, both private and in the public sector.
He makes your strategy visible – with humour, honesty and sharp lines.
Focus areas:
Storyboarding
Visual communication
Live drawing at workshops
Narrative structure
Jacob Oliver Krarup
Producer & Story Architect
Jacob is a film producer and storyteller, working across films, series and animation. He knows how to build stories that move people – from first sketch to final cut. He has worked within the film industry for more than 20 years and has combined it with corporate communication for the past 10 years.
He brings a producer’s mindset to your strategy: pacing, rhythm, scenes, characters – and a clear sense of what it takes to “get it in the can”.
Focus areas:
Strategic storytelling
Film & video concepts
Activation formats
Creative direction
Our wider creative network
3 Bald Men – and many creative friends
We also tap into a trusted network of artists, actors, musicians, writers and other creators.
When it makes sense, we bring them into the process to help you explore, stage and communicate your strategy in fresh ways – from live performances and films to visuals, sound and installations.