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Who we are

Three bald men. One shared obsession:
A living strategy.

3 Bald Men – And the living strategy is a senior collective based in Copenhagen, Denmark with deep experience in strategy, people, story and film – informed by our collective experience with companies like: IKEA, Maersk, Takeda, Arla, Skat, LEGO, Statsadvokaten, Novo Nordisk, DSV, Statsministeriet, Energinet, Lundbeck, GN Store Nord, Carlsberg, BBC, JDE Peet’s - just to mention a few!

Troels Dalgård

People Strategist & Transformation Partner

Troels has spent more than 15 years helping large organisations design people strategies and shift behaviours at scale – leading Nordic People Strategy & Performance practices and supporting global transformations.

He brings the structure, logic and business lens to your strategy – and makes sure it is something people can actually do.

Focus areas:

People strategy

People strategy

People strategy

Employee experience

Employee experience

Employee experience

Transformation design

Transformation design

Transformation design

Leadership narratives

Leadership narratives

Leadership narratives

Johan Frederik Krarup

Storyboarder & Visual Thinker

Johan is a philosopher-turned-illustrator, specialised in turning complex material into simple visual stories and live-drawn strategy journeys. He has more than 10 years experience working for large organisations, both private and in the public sector.

He makes your strategy visible – with humour, honesty and sharp lines.

Focus areas:

Storyboarding

Storyboarding

Storyboarding

Visual communication

Visual communication

Visual communication

Live drawing at workshops

Live drawing at workshops

Live drawing at workshops

Narrative structure

Narrative structure

Narrative structure

Jacob Oliver Krarup

Producer & Story Architect

Jacob is a film producer and storyteller, working across films, series and animation. He knows how to build stories that move people – from first sketch to final cut. He has worked within the film industry for more than 20 years and has combined it with corporate communication for the past 10 years.

He brings a producer’s mindset to your strategy: pacing, rhythm, scenes, characters – and a clear sense of what it takes to “get it in the can”.

Focus areas:

Strategic storytelling

Strategic storytelling

Strategic storytelling

Film & video concepts

Film & video concepts

Film & video concepts

Activation formats

Activation formats

Activation formats

Creative direction

Creative direction

Creative direction

Our wider creative network

Three bald men – and many creative friends

We also tap into a trusted network of artists, actors, musicians, writers and other creators.
When it makes sense, we bring them into the process to help you explore, stage and communicate your strategy in fresh ways – from live performances and films to visuals, sound and installations.